Sarah Kim
A website for a legal expert to sell legal templates for small businesses.
The Challenge
We need a website so her audience can trust her more, and align with her brand so she can sell the legal templates easily. The brand should balance her professional authority as a former attorney with her approachable, relatable personality. We also need to ensure the user experience is simple and intuitive, allowing clients to quickly find and purchase legal templates without feeling overwhelmed.
Roles
UX Design
UI Design
E-commerce
Automatic Payment System
Deliverables
Brand Identity
Website, include:
- E-commerce
- Private page for E-course
- Automation System
Brand Identity
The design needs to be clean and modern to convey trust and expertise, while also incorporating soft, welcoming elements to reflect her nurturing, supportive brand for small business owners. The primary color is light sand, which brings a professional but elegant and natural effect. The accent color is dark sage green, which adds a fresh but bold reflecting the luxury trait. Other colors like slate grey, dark brown, and light navy blue balance the color balance her elegant but warm personality. Merriweather font for the title and sub-title of the paragraphs, while Lato font as paragraph text is simple and easy to read, so fits in with the brand and brings trust to the audiences.
Website & E-commerce
On the website, she wants to offer freebies and lead magnet forms so we can collect the e-mails of the audiences to create email marketing for them. Of course, she needs digital product e-commerce with an automated payment system to make sure that everyone who purchases the legal templates can automatically get the templates in their email inbox. Since most of the audiences are professionals and use laptops during daily activities, we designed the desktop view website.
